Hello Class,

The sport organization I am choosing to talk about is the New England Patriots.  They have a lot of ways to interact with their fans on mobile.  Wireless infrastructure has become the priority for the Patriot team.  It enables fans to connect easily on the mobile devices by providing a foundation for team to use data and improve their quality of life in the stadium.  The team likes to see what kind of mobile content the fans like to have in order to give them what they want.  The fans bring their devices in the stadium to expect mobile, in-stadium experiences to complement the live action.  It pushes the team to find new ways of delivering unique content during the games. 

New England Patriot joins with JumpStart.  It’s a learning game for young kids of all ages on their mobile app.  It teaches the kids skills like memory recall and pattern recognition.  It helps with building team affinity and providing a fun way for the players to get excited about football.  It gives the Patriots the opportunity to engage and connect with young fans in new ways.  The games are engaging and incredibly fun.  It a great way for families to connect with football even if they are not at the Gillette Stadium.

Thank you,

Justin Farrow